500 by GUCCI

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The 500 by GUCCI starting MSRP is $24,000 and boasts a sunroof as standard equipment. The GUCCI Cabrio starting MSRP is $28,000.

The GUCCI has a limited number of custom options:

Tom Tom Navigation | $400.00

Compact Spare Tire | $350.00
Smoker's Package |  $30.00
Engine Block Heater |  $50.00

Color Options:
Diamond Black w/ Black Leather
Diamond White w/ Black Ivory Leather Combo



FIAT 500 by Gucci
FIAT 500 by Gucci
What happens when two legends of Italian design meet? The special-edition FIAT 500 by Gucci.
Sharp, modern and fun, this limited-edition vehicle is a marriage of Gucci's inimitable style and the widely celebrated FIAT® 500. Gucci creative director Frida Giannini worked closely with the FIAT design studio to create the luxurious touches and singular details that make the 500 by Gucci a contemporary style icon.
Starting at $23,500*, this fuel-efficient car available in Gucci Bianco or Gucci Nero glossy pearl-glass paint boasts Gucci signatures like:

  • A classic Gucci red and green stripe along the exterior of the 500 by Gucci and across the length of the power-retractable cloth top of the 500c
  • Chrome cursive Gucci logo on the door frames and hatchback
  • Retro-inspired 15-inch wheels with interlocking GG logo
  • Two-toned Frau leather seating with classic Guccissima print
  • Even the seat belts are crafted with the Gucci stripe
FIAT 500 by Gucci Image
FIAT 500 by Gucci Image This designer-edition car is not yet available. But by signing up for more information, you'll be among the first to know when a FIAT Studio in your area is ready to accept your order. Until then, you can view a video of this new modern icon here.
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*MSRP excludes tax, title, license and destination costs.

European model shown. North American model available in limited quantities late 2011. The Facebook logo is a trademark of Facebook, Inc. The Twitter logo is a service mark of Twitter, Inc. The YouTube logo is a trademark of Google Inc. © 2011 Chrysler Group LLC. FIAT is a registered trademark of Fiat Group Marketing & Corporate Communication S.p.A., used under license by Chrysler Group LLC.

FIAT Brand North America, 1000 Chrysler Drive, CIMS 485-00-44, Auburn Hills, MI 48326